In the Classroom

Brad's "Backstage Experts" Column

About the Author: Brad Lemack

After a ten-year on-air and production career in Boston radio and television, Brad Lemack relocated to Los Angeles in 1980 to accept a position as a publicity executive for pioneering TV producer Norman Lear’s Tandem/TAT Productions (later Embassy Television). The numerous television series Brad was involved with included Archie Bunker’s Place, The Jeffersons, One Day at a Time, Square Pegs, Diff’rent Strokes and The Facts of Life, as well as several movies for television, specials, syndicated
series and pilots.

He left that position in 1982 to establish his own agency, Lemack & Company Talent Management/Public Relations. Since then, Lemack & Company has established itself in the areas of talent management and career development for actors, and in entertainment, personality and non-profit public relations, and special event creation and production.

Brad manages a diverse list of new, emerging and established artists. His cumulative career client list is available on the Lemack & Company website

As a Business of Acting Career Coach, he also leads workshops and seminars around the country, and consults with actors in smaller group meetings and individual sessions, on how to approach and manage the challenges and overcome the stumbling blocks they face in the pursuit of their careers. Brad’s first book, The Business of Acting: Learn the Skills You Need to Build the Career You Want, was first published in 2002, with subsequent reprinting. Brad’s second book, The New Business of Acting: How to Build a Career in a Changing Landscape, was first published in 2010, also with subsequent reprinting.

He is the host of the YouTube series Inside the Business of Acting, which features conversations with successful, working actors and other industry professionals talking about their career journeys, turning points and lessons learned along the way, all designed to empower a global audience of young actors (and others) in the journeys of their own careers.

He also writes The Business of Acting Blog where he offers commentary and perspective on current events in the business of acting and offers answers and solutions to readers’ questions and to their industry challenges.

Brad has been a professor of performing arts, visual media arts and communication at the Emerson College Los Angeles campus since 1995. He teaches courses he created, including “The Business of Acting” and “Celebrity Crisis & Entertainment PR.”

In 2010, Brad added to his academic responsibilities when he was asked to join the faculty of the Elon University School of Communication’s Los Angeles Program, where he teaches a course he created in “Entertainment PR & Celebrity Scandal.” He also supervises the academic component of the University’s Los Angeles Program.

During the first half of 2013, Brad rebranded and taught a strategic acting for the camera class at California State University, Northridge, where predominantly stage-trained acting students were taught the fine art of re-envisioning and adapting their audition technique, their performance strategy and their career goals.

In addition, in 2008 Brad launched the new media production company RerunIt, LLC, and serves as the company’s President/CEO. The company owns and operates the entertainment website, which features exclusive video packages and interview clips showcasing actors and media personalities who have helped shape and define American pop culture. Brad serves as the host for the collection of on-demand webcasts available on the site.

He received his Bachelor of Science degree in communications from Emerson College, in Boston, and his Master of Arts in theatre arts and dance, with a concentration in performance for social change, from California State University, Los Angeles.

Brad welcomes comments from readers of The Business of Acting and The New Business of Acting by either e-mail or postal mail. He can be reached at:
Brad Lemack
c/o Ingenuity Press USA
2275 Huntington Drive, Suite 552
San Marino, California  91108-2640