by talent manager and publicist Brad Lemack

It's a New Business of Acting!

It's a new business. And a new business requires a new plan, a fresh perspective and lots of information to help you launch and build - or relaunch and maintain -- your career as a working actor.

In The New Business of Acting: How to Build a Career in a Changing Landscape, talent manager Brad Lemack offers an expanded and updated follow up to his popular first book, The Business of Acting: Learn the Skills You Need to Build the Career You Want.

Whether you are a young and new-to-the-business or already a “working” actorr, you will benefit from his vital perspective on the changing landscape in which you seek to launch and grow (or to reinvent) your professional career.

The New Business of Acting: How to Build a Career in a Changing Landscape will teach you how to be smart, proactive and strategic throughout your career journey. You will also learn the critical, non-performance skills you need to build the career you want – and how to apply those skills in positive, professional and productive ways.

Key chapters explore:

• The changing roles of agents and managers

• The new demands on casting directors in the new landscape

• The importance of creating, protecting and honoring your “brand”

• Emotional, physical and fiscal fitness in a challenging economy

• Guidelines for seeking out and getting a head shot that fits the frame of the new business.

You will learn the art of managing expectations, a required skill in knowing how to act (and when not to) on the global Internet stage of self-submission opportunities, and, perhaps most important for the young actor, those about to or just entering the business will discover what they must know to make a healthy, happy and empowered transition from student of the performing arts to wanting-to-be-working, professional actor.

You will also learn how to create and launch an Action Plan for career success that teaches you how to effectively and strategically use the tools introduced in the book, and how to be a smart actor implementing you plan all along your journey.

It’s not about talent and performance; it’s about perspective, planning and process.