Brad Lemack
Talent manager

In The New Business of Acting: How to Build a Career in a Changing Landscape, talent manager Brad Lemack offers an expanded and updated follow up to his popular first book, The Business of Acting: Learn the Skills You Need to Build the Career You Want.

Both young, new-to-the-business and “working” actors will benefit from his vital perspective on the changing landscape in which they seek to launch and grow (or to reinvent) their professional careers.

The New Business of Acting: How to Build a Career in a Changing Landscape teaches actors how to be smart, proactive and strategic throughout their career journeys and teaches actors the critical, non-performance skills they need to build the careers they want – and how to apply those skills in positive, professional and productive ways.

Key chapters explore the changing roles of agents and managers, the new demands on casting directors in the new landscape, the importance of creating, protecting and honoring your “brand,” emotional, physical and fiscal fitness in a challenging economy, and guidelines for seeking out and getting a head shot that fits the frame of the new business.

Readers will learn the art of managing expectations, a required skill in knowing how to act (and when not to) on the global Internet stage of self-submission opportunities, and, perhaps most important for the young actor, those about to or just entering the business will discover what they must know to make a healthy, happy and empowered transition from student of the performing arts to wanting-to-be-working, professional actor.

Readers will also learn how to create and launch an action plan for career success that teaches them how to effectively and strategically use the tools introduced in the book, and how to be a smart actor implementing their plan all along their journey.

It’s not about talent and performance; it’s about perspective, planning and process.
The New Business of Acting: How to Build a Career in a Changing Landscape.
The Business of Acting: Learn the Skills You Need to Build the Career You Want.
“The Business of Acting is a must-read for any actor.”
Back Stage
“The Business of Acting will benefit every actor.”
CBS Radio
“Read his book or get out of the business.”
Adam Ginivisian, Agent
ICM



“Brad Lemack is an actor’s best friend. His no-nonsense approach to the business of acting provides a foundation essential for success in this industry.”
Bonnie Gillespie, Casting Director
“To follow him, believe in him, and absorb knowledge from him places every actor ahead of the pack.”
Paulo Andrés, Talent Manager
“Personally, I have profited from his smart advice continually for almost 30 years.”
Basil Hoffman, Actor
“The new book concentrates on  the changing landscape, the tremendous changes in technology that have  opened up and are now available to today's blossoming actor. ”
BroadwayWorld.com